CUUP / Geo-Test Videos
The CUUP Marketing Team came to us wanting a monthly suite of paid social media assets, designed to support their geo-testing across different markets, formats, and audiences. This included videos of different lengths, featuring different products and silhouettes, and with and without voiceover.
Working with the Art Direction Team, I helped to develop the video content that balanced CUUP’s editorial brand language with the product communication needed for their performance marketing. We created a series of videos that highlight the design, construction, and key features of CUUP’s styles, focusing on the comfort, fit, and support of each bra.
New York City / 2026
What I worked on:
Casting & Fittings
Hair & Makeup Direction
Shotlisting
Production Support
Prop Sourcing
Styling Direction
On-Set Direction
Full credits:
VP of Design & Creative Director / Yesenia Torres
Producer / Jared Robinson
Senior Art Director / Natalia Gallego
Art Director / Lexie Fries
Art Direction Intern / Lauren Bessey
Digital Marketing Manager / Jordan Yates
Videographer / Andrew Maso
Gaffer/Key Grip / Ric Hinsperger
1st AC / Ian Garcia
Grip / Steven Garcia
Sound / Alex Quitugua
Wardrobe Stylist / Gina Barbaro
Style Assistant / Maya Jones
Makeup Artist / Erica Janssen
Hairstylist / Chika Nishiyama
Production Assistant / Doris Abaiweh
Production Assistant / Laquan Hailey
Talent / Isabella Carr at Boundary London
Talent / Taylor Pelouze at Wilhelmina
Talent / Eileen Matias at Muse